A session on Local Search Marketing Tactics just finished up at SES San Jose, the speakers provided a number of tips on local search.
(Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you can't be there, you need to be here with WebProNews this week, for videos and reports.)
Justin Sanger, CEO LocalLaunch gave a six-step guide to the local search market.
1.Content control and dispersion
2.Empowering ratings and review channels
3.Riding the coattails of authorities
4. Understanding Google references
5. Simple and structured optimized pages
6. Local link building and strategix IYP purchases
He went on to say that business content drives the marketplace and that people should think beyond their Web site.
Think about business content online in its various forms and mobilize to cleanse, enrich and optimize content.
He added that it has become increasingly difficult for local advertisers to rank their own Web pages in the SERPs.
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