An event sure to flood Facebook with new me-too applications, a three-month-old mapping app called "Where I've Been" was sold to Trip Advisor for $3 million, according to the blog InsideFacebook.
Justin Smith informs the blogosphere that the application was created and made available to Facebook members just three months ago, but in that time "Where I've Been" app creator Craig Ulliott managed to rake in about 2.3 million users.
And that, apparently impressed TripAdvisor, who has not confirmed the acquisition.
If TripAdvisor really did acquire the application, then that could mean there is a solid marketplace at Facebook for developers looking to move beyond the general web into more focused demographics. And focused demographics are valuable to advertisers.
It also means we can foresee the application clutter about to build. Copycatters never miss an opportunity.
But most importantly, don't you dare say the word "bubble." We'll file this one under "acceptable product under right market conditions with the right audience and a buyer looking to expand its reach."
Publish A Comment
| Popular WPN Business Resources |
-

Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -

Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -

Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
iEntry 10th Anniversary
RSS
Newsletter
Advertising





















TripAdvisor has denied this story ...
TripAdvisor is deneing they have aquired the application however there is a good chance that negotiations are still on going ...
http://news.google.ca/news?hl=en&ned=&q=tripadvisor&btnG=Search+News