AOL has officially launched its new health site, AOL Body. The Web site launched in beta in May.
The site offers health information, tips on nutrition, fitness and overall well-being. AOL Body has close to 6 million unique visitors monthly according to the July 2007 comScore Media Metrix report.
"AOL Body takes a 'whole body' approach when educating consumers on the issues that matter most to them, including not only health and medical information but fuel for the mind and spirit as well," said Bill Wilson, EVP of Programming for AOL.
"We are confident that the site will continue to grow and will serve as the premiere online destination for consumers and advertisers when wanting to engage in all things related to health and wellness."
AOL Body will feature news articles, tools, resources, videos and search capabilities. The site will also host blogs, community message boards and discussion areas for people to connect and share information.
AOL Body's content contributors include Harvard Medical School, Healthday, Healthwise and Rodale, along with newsfeeds from the Associated Press and Reuters. For search AOL partnered with Healthline to offer users relevant health search results, including Healthline's HealthWeb, a collection of 200,000 consumer health web sites.
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