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One week ago, six major corporations pulled their advertising from Facebook. Then the British government followed suit. Now the social networking site has introduced a solution that may bring them all back.
First, though, comes a recap of the strange event that caused the mass departure: it seems that these companies’ ads were being shown on the British National Party’s Facebook page. And yes, that sounds innocent enough, but you must stop to consider that the BNP is “committed to stemming and reversing the tide of non-white immigration . . .”
Naturally, no one wanted to be associated with that sort of thing. Hence the advertisers’ exodus.
But losing that revenue - and, quite possibly, getting a lot of questionable press - just wouldn’t do, so “Facebook has added a tweak to the site so that advertisers can opt out of the groups section entirely,” according to the Guardian Unlimited’s Jemima Kiss. Facebook has also “emailed all its UK advertisers and agencies to point that out.”
Because of this development, it’s probably that most (or all) of the advertisers that left will return.
Lastly, for a bit of fun, we’ll check back in on a couple of Facebook groups. “A Chief Export of Chuck Norris Is Pain” now has 12,747 followers, while the “The British National Party”’s got about 1.7 percent of that with 217 members.
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Comments
BNP
the BNP is “committed to stemming and reversing the tide of non-white immigration . . .”
You say "Naturally, no one wanted to be associated with that sort of thing. Hence the advertisers’ exodus."
Actually a lot of people in the UK (possibly even the majority) would agree with this particular BNP policy.
The advertisers were just afraid of the organised hate campaign that would be run against them if they didn't make the standard state-approved comments about the BNP. No company wants the gauleiters from the Race Relations gestapo breathing down their necks.
Another bit of fun...
I'm a BNP member and so I called Vodafone to cancel my account. I was happy with their service but they are clearly not happy to have me as a customer so I did the honourable thing and helped them out of their dilemma. They must be such a fabulously wealthy business that they can pick and choose their customers.
BNP Problem
What about this for a little bit of fun Douglas, the bnp polled averaged almost 15% of the votes where they stood candidates in the last lot of local elections. So quite clearly lots of people do support them. Also there website is the most visited of any of the political party websites.
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