WebProNews

The USA Network is launching a new Web site called Didja.com that will host current and classic television commercials, movie trailers and other brand -related content.

The site is scheduled to launch in early 2008, according to Bonnie Hammer, president, USA Network and the Sci Fi Channel.

"Didja.com is the logical next step in the changing dynamic between consumers and advertisers," said Hammer.

"There's no doubt that commercials are major drivers of pop culture - all you have to do is check out traffic on any video-sharing site. We want to own that watercooler conversation and become the go-to destination for on-demand advertising content."

Didja.com provides commercial viewing using NBC Universal's video player. Using the sites social networking features visitors to the site will be able to rate, vote, comment and interact with commercials. Its mashup toolkit will allow users to create brand interpretations, tributes and parodies.

Advertisers will be able to customize their brands on the site. Contents uploaded remotely through an interface where advertisers will have the option to enable social networking features and set timers to remove content at a later date.

"Didja.com is an exceptional opportunity for advertisers to interact with an engaged audience and extend their marketing budgets online," said Michael Pilot, president, NBCU Ad Sales. "

"Ads that once aired exclusively on television can now live on Didja.com. Additionally, NBCU's clients will benefit from Didja.com's research capabilities, including virtual focus groups, behavioral targeting, and data mining."