Search: Tell Them How-To Do It
Hitwise general manager of global research Bill Tancer showed up outside his usual blog haunts on his employer's domain. He is on Time.com explaining how four weeks of searches showed a couple of things about Americans:
1) We're way too comfortable asking a search engine about anything, and; 2) We don't seem to have a comfortable grasp on some very basic concepts.
Here's the top ten how-to requests Hitwise found for US searches for the four weeks ended July 21st:
1. How to tie a tie 2. How to have sex 3. How to kiss 4. How to lose weight 5. How to write a resume 6. How to levitate 7. How to draw 8. How to get pregnant 9. How to make out 10. How to make a video
Number six, of course, is quite easy in principle, less so in execution: first, get airborne; second, stay there. On a serious note, there are some things a search engine probably isn't going to be able to help anyone do.
Quite a few WebProNews readers reside in the U.K. We cherish their visits, and understand they may indulge on occasion in taking a friendly swipe at Americans. Before they do so based on the above list, they need to take a look at what Hitwise analyst Heather Hopkins found when she looked at UK Internet searches for how-to:
1. How to write a cv 2. How to have sex 3. How to 4. How to get a six pack 5. How to kiss 6. How to make money 7. How to draw 8. How to lose weight 9. How to save a life lyrics 10. How to get to
Mock not, lest ye be mocked. 'How To Save A Life' lyrics? Ugh.
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