WebProNews

DoubleClick said today that it is working with NBC on  new online ad campaigns for the promotion of NBC's fall line-up of programming. The new campaigns are an extension of the three-year partnership with DoubleClick and NBC.

"As a DoubleClick client, NBC is realizing the benefits of integrated campaign reporting while maintaining innovative collaborations with the DoubleClick team with which we're accustomed to working," said Kevin Holden, Senior Director, NBC Digital Advertising.

"This continues to be a mutually beneficial relationship that has allowed us to deliver cutting-edge creative campaigns."

For the fall launch, which began at the end of July and goes to October, DoubleClick is using tools such as Full Screen Video and Video Sweetspotting, which will be used for the revived version of the "Bionic Woman."

With Video Sweetspotting, users will be able to interact with and alter the video content through "trigger points" that when clicked will offer more detailed information about the show. Using the Full Screen Video feature the audience can choose to watch programming in a full screen mode for a TV-like feeling.

"Over the past three years, DoubleClick and NBC have worked closely together to brainstorm, design and ultimately help build NBC's online creative executions," said Chris Young, Executive Vice President of Rich Media and Video at DoubleClick.