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The Joint Photographic Expert Group (JPEG) said they would consider Microsoft's HD Photo file format, tentatively titled JPEG XR, for open standard status. If standardized, Microsoft says the new format will usher in the next generation of digital imaging.

Standardization would also ensure interoperability between camera, printer, display and software companies.

Developed by Microsoft's Core Media Processing team, the HD Photo technology is already included in Windows Vista, and the company says the new file format offers better image fidelity, higher image-compression efficiency, and more flexible editing features than traditional JPEG formats.

“We are voting on consideration of this new file format for standardization because we believe it will foster breakthrough, innovative products and services in the photography and printing industries that will have widespread value for consumers around the world,” said Dr. Daniel Lee, convener of the Joint Photographic Expert Group.

Lance Howarth, general manager of the Media Processing Division at ARM Holdings PLC, says the proposed JPEG XR format will improve the capabilities of digital cameras and wireless devices.

"Higher compression efficiency offers faster wireless uploads for longer battery life and an enhanced dynamic range that will help improve photographs taken in low-light conditions with a mobile phone or digital camera that does not offer sufficient flash assistance."

The higher compression is also thought to be important for web-based applications, as higher quality images are enabled by more digital information while decreasing upload and download times.