WebProNews

Online video site Metacafe has launched users channels for video producers and fans to create, update and promote their own entertainment channels.

Users can subscribe to channels that fit their interest and receive daily email alerts if one of their channels has been updated.

Visitors to the site can surf channels using a variety of sorting criteria, including the earnings a producer has made through the Producer Rewards program, which pays $100 for every 20,000 views of original video. Metacafe has plans to add advanced search functionality and more subscription tools in the coming months.

"Metacafe has always empowered our audience to decide what videos appear and are featured on the site," said Erick Hachenburg, CEO of Metacafe.

"Introducing personalized channels is a natural next step in advancing audience-driven programming and fostering an environment where people know they'll be entertained. We expect these channels to prove especially popular among our producers who can now showcase their videos more easily to a large and diverse audience."