Travelocity has launched an online travel site for Mexico to focus on the 20 million people who have Internet access in Mexico. It's the company's first Spanish language site in North America.
With 40 percent of Mexican Internet users having made an online purchase, 46 percent were travel related. The new Travelocity site has a range of product offerings, including flights, hotels, car rentals, vacation packages and special deals.
"The number of Internet users in Mexico is increasing quickly, and we have already seen a large number of people from Mexico making purchases on the Travelocity site in the United States," said Bryan Estep, vice president of Travelocity Mexico.
"It was a logical step to create a site specifically designed for consumers in Mexico, and is in keeping with our broader global expansion efforts."
The site is currently in Spanish and English, but it will be fully in Spanish in 2008. Customer service will be provided by Spanish-speaking agents using a local toll-free number.
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