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There are lots of consumer review sites on the internet. For example Ciao, Review Centre and Dooyoo - These sites have been around for years and have masses of consumer reviews with good review content. They also work in very different ways. Both Ciao and Dooyoo have large communities and give incentives for the reviews by paying the members to write, great for getting in the reviews but what do they write about after they have reviewed everything they own?
Review Centre is the other large consumer review site, this has a mixture of small and large reviews as you can write as much or as little as you want. There is no incentive to write other than you want to express your opinions.
CommentThursday, July 19, 2007
By Mike Sachoff
Wal-Mart today said it is adding customer reviews and ratings on its Web site.
The new feature will allow customers to submit ratings and reviews of merchandise available online only as well as products sold in stores.
"Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online," said Cathy Halligan, Walmart.com's chief marketing officer.
Wal-Mart had a test of customer reviews and ratings in June to receive customer feedback and gauge overall results. Customer reviews more than doubled the company's expectations during the test phase and they received the most reviews in the categories of electronics, home and garden, media and baby.
"We know close to 75 percent of Wal-Mart's 130 million customers are online which presents a significant opportunity for our online reviews and ratings platform to connect our customers to one another, and also help them further engage, communicate, share opinions, and learn more about products available at Wal-Mart," added Halligan. "It's all part of our continued commitment to be the premier multi-channel retailer."
Wal-Mart says that customers can submit a review by viewing a product online or by email invitation sent a few weeks after they have placed and received an order. The product reviews are published within five days of submission.
By Dave (WPN reader) - Fri, 07/20/2007 - 04:26
other review sites
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Consumer Driven Honest Reviews
Consumer Driven customer reviews of Wal-Mart and other s doing business online is an important and underserved need online to help our global marketplace best serve consumers. I recently founded www.BizPhizz.com where everyone can post reviews or set-up a place for their customers to review them. These are unbiased and not filtered (except for language) by the company so you get the whole range of honest consumer reviews and ratings. The site is completely free for both businesses and consumers. I also started www.VoiceYourComplaint.org for those that need a place to vent their frustrations for the world to read.