WebProNews

May 2007 saw nearly three quarters of US Internet users streaming video, with Google sites the most heavily visited in the month. YouTube certainly helped the fortunes of Google's sites in May. ComScore reported Google's 1.8 billion streams in May comprised 21.5 percent of online video delivered.

Plenty of web visitors in the US have been paying attention. ComScore found nearly 75 percent of those visitors watched 158 minutes of online video on average.

Fox Interactive, including MySpace, delivered 680 million streams in the month, good enough for 8.1 percent of video streams. Yahoo followed with 4.6 percent, trailed by Viacom Digital and Time Warner/AOL to round out the top five.

ComScore also cited some viewing habits they observed in compiling the data. More than 1 in 3 US users, 35 percent, streamed something from YouTube during the month. On average, all viewers watched two videos a day.

In looking at the number of unique visitors engaged in streaming, comScore found nearly 65 million checked out Google sites, while 52.7 million stopped by Fox Interactive for a video fix.