WebProNews

Google's established Analytics service becomes more report-friendly with a recent tweak, while Compete readies its Search Analytics product to complement its Site Analytics offering. It is what you know that can help you, and what you don't know that can hurt your website.

Google Analytics made it easier to see and distribute what webmasters and site publishers need to know about their traffic. The Google Analytics blog announced the addition of 'export to PDF' as a choice for reports.

"These PDF reports are vector based and can scale to the size of billboards and still look beautiful," wrote Alden DeSoto.

Maybe Lumbergh would approve of those on the TPS reports.

In site analysis, Compete emerged as the new attention getter with its Snapshot feature of websites, which they make freely available. They actively blog about current trends like Republican Presidential candidates and search engine market share.

They should soon launch their Search Analytics product beyond Compete's current beta audience. Compete touts this service as "the only service that combines webwide site metrics and search analytics in one site to help you quickly master online marketing."