WebProNews

The Indianapolis Colts have launched a social networking site that will allow fans to create personal profile pages, share blogs, post photos, link to other fans and form groups.

"This social network site is different than a team or a league site in that it is about the fan and not the sport," said Pat Coyle, executive director of digital business for the Indianapolis Colts.

"We are thrilled to offer such an exciting place for Colts fans to come together, make friends and talk about what really matters to them."

The Colts used consulting firm Crowe Chizek to help build the site and to offer fans a better online experience.

MyColts.net features a reward point system called "Colts Cred," which rewards fans for using the site and highlights the top users. Top users will have their blogs, profiles and reviews moved to the top rankings were they will be visible to all users.

"The further you get from Indianapolis, the more isolated (Colts) fans feel," Coyle said.

"They don't know people in their area who are also Colts fans. Right away, what mycolts will do is give these people a place to come and let everybody know where they are so that other people can find them. You can develop online friendships, but you can also make arrangements to get together off-line, whether it's go to the game together or watch the game together."