WebProNews

Maven Networks has been chosen by GemStar-TV Guide to power its online video channels.

Maven will work with TV Guide to launch broadband video for TV Guide on 300 video players to deliver media and entertainment content to the site's user base. TV Guide has selected Maven to mange and monetize its library of videos. The Maven platform will act as a part of the foundation for TV Guide's direct-to-consumer video offerings and ad revenue generation.

"There's an old adage that content is king. Our video offerings already attract a sizable online audience, but with Maven's viral syndication capabilities, we can continue to expand our user base," said Paul Greenberg, General Manager of TV Guide Online.

"The Maven Internet TV Platform, combined with the knowledge and expertise of Maven's Media Services team, provided us with the right mix of technology, processes and people to help execute this large, complex project."

TVGuide.com has increased the appeal of its Internet video players, providing programming that features clips from television shows, behind-the-scenes footage, reviews and celebrity news.

"TV Guide is a powerful brand, and we're excited to power its Internet TV initiatives," said Hilmi Ozguc, Founder and CEO of Maven Networks. "With Maven, TVGuide.com can expand its audience, enhance its viewing experience, and offer new opportunities to its advertisers."