Online social music network, Last.fm has partnered with Sony BMG Music Entertainment.
As part of the partnership Sony BMG will offer its catalogue of recordings to the 20 million users of Last.fm's radio streaming service. Users will be able to find new artists from the Sony catalogue using Last.fm's recommendation system.
Martin Stiksel, Last.fm co-founder, said, "This partnership affords Last.fm users a whole new set of terrific content for building community. We've always aimed to have everything ever recorded available to listen to on our site, and having access to Sony's collection of some of the world's most popular music takes us another huge step closer."
Last.fm was recently purchased by television broadcasting company CBS. Last.fm says their new partnership with Sony makes the sites music catalogue the largest on the Web.
"The Last.fm streaming service will give our established artists a platform through which they can reach new audiences, and their unique recommendation system will provide our emerging artists with an important opportunity to build their fan base," commented Thomas Hesse, President Global Digital Business and U.S. Sales, SONY BMG Music Entertainment.
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