WebProNews

One of the services from feed distributor FeedBurner will be available for free, thanks to their new owners, Google. The MyBrand service offered by FeedBurner allows site publishers to serve feeds and maintain their domain brand, instead of having the more generic FeedBurner domain appear. Formerly a for-pay service, MyBrand is now available for no charge.

Ionut Alex Chitu at Google Operating System welcomed the change in terms. He noted the service used to cost $3-$14 per month, based on the number of feeds coming from an account.

"With MyBrand, publishers can continue to take advantage of all of FeedBurner’s services, but provide a transparent experience by running everything through their domain (e.g. feeds.yoursitenamehere.com) instead of ours," FeedBurner said in its service FAQ.

Site publishers who value their brands, and that should include anyone with a modicum of marketing savvy, will want to activate MyBrand for their accounts. FeedBurner has earned a place as a valuable service for websites that publish feeds, and MyBrand makes those feeds more valuable now.