WebProNews

Google has announced that its pay-per-action advertising beta is now open to international advertisers.

Google Pay-Per-Action Goes Global

Pay-per-action (PPA) is a pricing model where advertisers pay only when a conversion has taken place on their site, such as when a user makes a purchase or signs up for a newsletter.

"Pay-per-action advertising helped our company make the most of our marketing budget," said Alexandre Douzet, Executive Vice President and General Manager, TheLadders.com.

"At TheLadders.com, we are big proponents of marketing efficiency, so the ability to supplement our existing cost-per-click campaigns with a model that rewards qualified leads makes a lot of sense to us."

Beginning today, advertisers in the beta will receive an alert in their AdWords account telling them that they can create PPA campaigns. Advertisers who have AdWords conversion tracking and have more than 500 conversions in the last 30 days will automatically be added to the beta on a rolling basis.

PPA ads only appear on sites that participate in Google's content network. They will not be visible on Google or in its search network.

Publishers in the Google content network that want more control over the ads displayed on their sites can choose individual ads, a shopping cart of ads or a keyword that is related to the content on their site.