WebProNews

At a recent session at eBay Live in Boston, the topic was "How To Effectively market Your eBay Store."

The eBay Market

Some basics that sellers should keep in mind include good customer service, a professional looking site and good logo that you can create yourself, or use designers if preferred.

 When it comes to listing formats, sellers need to understand the difference of listing formats. If you used fixed pricing you need good visibility. Listing strategies affect search. Use the benefits of your store along with cross promotions, listing frames, promotions boxes, quick store tune-up and viral marketing. You want to try and attract the attention of potential buyers.

The use of email marketing is very important. Its okay to use off line tactics such as promotional flyers, but you should use customer collateral to reinforce your status as a reputable store.

As for search engine optimization, the goal is to get your stores on more search engines. Use descriptive store names and make the content relevant to users. Provide page titles, meta- tags and be consistent.

 You can also use social networking to distribute your listings along with having a presence on discussion boards.

Three main things to keep in mind are activating cross promotion, add listing frames to all pages and insert promotional flyers.

Three final things to do are use email marketing, SEO and launch special sale events.