WebProNews

Apple's iPhone is going 2.0 before 1.0 is even released. The company announced that when the much-anticipated phone ships at the end of this month, it will run third-party applications created with Web 2.0 Internet standards.

That leaves an open field for aspiring developers as long they create applications that can integrate seamlessly with iPhone services – calling, emailing, or Google Maps displays, for example.

Apple says third-party applications based on Web 2.0 standards won't compromise the iPhone's reliability or security.

“Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone,” said Steve Jobs, Apple’s CEO.

“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”

The company is embracing these Web 2.0 because they are more interactive and responsive than traditional web applications and can be distributed via the Internet with simple code changes on developer servers.