AdWords Gets Content Placement Reports

By Jason Lee Miller - Tue, 06/12/2007 - 17:03

Google announced today the addition of Placement Performance reports to AdWords, which allows advertisers to see exactly which sites their ads are appearing.

In addition to knowing where ads show up, the reports provide site-by-site metrics like domain, URL, impression, click, conversion, and cost data, and aggregated metrics for traffic generated from AdSense.

The new offering is intended to increase transparency and giver advertisers greater control over contextual advertising.

The company says reports can be coupled with conversion tracking tools like AdWords conversion tracking or Google analytics.

News Tags: Google, Content Placement, AdWords, Reports, analytics, content

About the author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.

1 Comment

By ronnie (WPN reader) - Wed, 06/13/2007 - 08:14

advertise on this site

all i could that "advertise on this site" will have benefits for this as advertisers can see where is the best website that brings traffic to them ..

good for adsense publishers , that all i can think of ...

but not good for google , as advertisers wil be able to contact the owner of the site and try to stop adwords campaign then have a direct advertisement with the owner ..

google adsense vs website owners ...