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Chinese Internet portal SINA Corporation has teamed with Google to improve SINA's search offerings in the areas of advertising and news.

"Google, SINA Partner On Search"

Under the partnership, Google's Web page search service will be embedded in SINA's search box, enabling users to switch between online content and Web page search.

Advertisers on SINA will be able to take advantage of the sites large volume of traffic and Google's advertising system. SINA hopes the relationship with Google will increase its influence among Chinese portal users, while Google aims to continue building its brand, products and services in China.

Google and SINA plan to expand their partnership into other content areas as well. Financial terms of the deal were not disclosed.

"SINA is the most influential portal in China and a household brand in China's Internet industry," said Dr. Kai-Fu Lee, Vice President of Google and President of Google Greater China.

"Google's mission is to organize the world's information and make it universally accessible and useful. Google focuses on meeting local user needs in China and is committed to providing Chinese users with the best products and services."