WebProNews

NBC Universal has selected Clearspring Technologies to provide widgets for their digital division for one year.

Users will be able to personalize the widgets and post them on their blogs, social networking profiles, Web sites, wikis and personal start pages.

Initial launch widgets will include content from "Dateline", "Hardball with Chris Matthews", "Meet the Press" and "NBC Nightly News." NBC will also offer content from NBC Sports, DotComedy.com and iVillage.com.

NBC says they plan on continuing to expand their content and offer more personalized options and improved features.

Clearspring boasts that they have delivered over 4 billion widgets to date. Some of their customers include the NBA, CBS, Indianapolis Colts and RockYou.

"Changes in the behavior of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online.

"Clearspring's content syndication and distribution platform provides us a robust distribution and analytics solution for our widgets initiative," said Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal.