WebProNews

CBS Interactive said today they are partnering with 13 different Web sites in an effort to add more functionality to the CBS Audience Network.

Through the online properties and social application providers, users can incorporate CBS clips into their profiles, Web sites, blogs, widgets, wikis's and community pages. This will allow users to personalize content and share it with others.

"Today, we are taking the CBS Audience Network directly to the user," said Quincy Smith, President, CBS Interactive.  "In launching the CBS Audience Network we solidified our position as the most widely distributed professional content provider on the Web thanks to our great video distribution partners."

" We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way.  We are delighted to have so many quality partners - established and start ups - helping to bring CBS content to the online community."

The new online partners of the CBS Audience Network include: Automattic, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial