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People Searches Surge Ahead

On Google’s weekly Zeitgeist list, at least five of the top ten gaining queries are usually people’s names.  The concept of an “ego search” has pretty much spread throughout our society.  And companies like Pipl and Spock have based their entire reputation and business on “people search.”  Yes, people search is a big deal.

Search Engine Watch’s Eric Enge noted that search engine giant Google thinks so; it hosted a People Search SIG earlier this month.  And a factoid on the Search SIG page also supports the idea: “30% of all searches on Google or Yahoo! are for specific people or people related,” the group states.

But the spotlight turned to Wink, Spock, and ZoomInfo on the night of the session, as Michael Tanne, Jaideep Singh, and Bryan Burdick (the CEOs of those respective companies) took the stage.

Furthermore, “[Y]ou can see that many companies are doing quite well with their people search strategies,” writes Enge.  “Most people are also familiar with Classmates and its leading competitor Reunion,” he continues, and we mustn’t forget Pipl, which won a strong standing in the 2007 SEOmoz Web 2.0 Awards.

People search is growing segment of the search market; don’t expect the rate of its expansion to slow down anytime soon.

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About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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Zumende will revolutionize people search

A well-timed story, particularly as it fell on the day of the launch of a service that appears to be poised to turn the world of people search on its head... Intelius (one of the top trafficked people search sites on the Web) has launched a "super-people search" site incorporating more than just pedestrian address, name, phone info -- extending even to social networking sites and professional info, as well:

With Nearly 40 percent of People Going Online to Look for Friends or Acquaintances, Zumende Offers a More Sophisticated Approach to Help People Reconnect

BELLEVUE, Wash. – May 23, 2007 – Intelius, Inc., a company that empowers consumers and businesses with online information for intelligent decisions, today launched a unique people search site called Zumende, which promises to change the people search paradigm. The new service has been introduced to meet the growing demand for easy to use online people searches that work the way people think. A recent poll concluded that approximately 40 percent of all online searches on various search engines are to find or research a person.

Zumende offers a more personalized people search experience by allowing users to locate, connect, research and communicate with others, bridging the gap between a person’s professional, personal and online life, all in one place. Zumende’s unique integration technology allows a user to narrow search results using parameters that mirror how people think about and categorize interpersonal relationships based on their context. For example, Zumende users can search for people and filter results using a variety of parameters including maiden name, academic background, employment history, present or past location and online profiles, including social networking sites. .

We live in a transient society, where more than 200,000 Americans move everyday, and the average length of employment for an individual at one company is less than five years, making it difficult for people to keep in touch or maintain accurate information about others. Social networking sites have sought to offer a platform to allow friends, family and former colleagues with common interests to interact online but these sites often fall short due to limited active membership. Basic white pages-style searches are equally limiting as they require a person’s name and current location – information users often don’t have when they are seeking to reconnect with someone from their past. Zumende, meanwhile, uses a proprietary algorithm that scours, aggregates and correlates disparate public and web-based information such as address history, professional history and colleagues, email addresses, age, relatives and neighbors, education history, social network profile information and more, creating a more relevant, personal way to search for people.

“Zumende will transform the way we find people and what we can learn about them, rendering current people search services obsolete,” said Naveen Jain, CEO for Intelius. “People search has become one of the most popular activities on the Internet. Zumende’s proprietary technology allows users to access information about people from various sources, regardless of the context of their relationship with the person, and irrespective of how outdated the information they do know about the person may be.”

Zumende currently features over 100 million of pre-filled profiles for users to search for free. Soon, users will be able to claim and connect their profiles, edit and enhance them, search by interest and email addresses, and more. Other enhancements will continue to be developed ongoing, to help users maintain and establish connections that are both unique and meaningful.

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