WebProNews

The always-desired marketing demographic of males aged 18-34 is pretty open to advertising on user-generated content sites. We'll be surprised if there aren't fireworks exploding over Madison Avenue as ad agency executives collectively pass out from priapic shock over the prospect of reaching the unreachable demographic. Young men spend money, and marketers want to get in front of them in any way possible.

User generated content sites may be the route to take. A study by comScore found a silver lining in the otherwise depressing attention level garnered by user-generated content sites, which they measured at 28 percent.

"When we analyzed the data by demographic segments, we found that 18 – 34 year-olds are much more comfortable with UGC sites, with 41 percent responding that they are receptive to advertising on those sites," Gian Fulgoni wrote on comScore's blog. "In contrast, a lower 30 percent of 35 – 54 year-olds and only 23 percent of 55+ year-olds identify themselves as being receptive to advertising at UGC sites."

"Importantly, 18 – 34 year-olds are most receptive to advertising on UGC sites for "high-fun" product categories – such as Apparel, Music/ Movies/ Entertainment, Food & Beverage, and Consumer Electronics – and less receptive to advertising for these product categories on traditional media sites."

While the reach doesn't come close to that of television, UGC's appeal to young males through who it does reach could make up for that.