WebProNews

UK women between the ages of 18-34 are now the most dominant group online according to Nielsen//NetRatings.

Women in the 18-34 demographic account for 18 percent of all Britons online. They also account for 21 percent of all time spent on computers by Britons.

Alex Burmaster, European Internet Analyst, Nielsen//NetRatings says, "The Internet is no longer dominated by young male adults. Times have changed considerably and many will be very surprised to see that women aged 18-34 are now the most prevalent group online and that a quarter of the online population is at least 50 years of age."

"Companies who understand this composition when providing services or content through the web or simply advertising online will maximize their chances of success in the Internet of the future."

The most active males online in the UK are men over 50 accounting for 15 percent of all Britons on the Internet.

"There is little doubt we are entering a new era of the Internet. The results of the research, showing young adult women now account for 27% more of total UK computer time than their male counterparts, indicates how the Internet landscape is shifting; a shift which is sure to send shockwaves through the entire online industry", said Burnmaster