WebProNews

Collyn Floyd, online marketing/PR specialist for the Karcher Group, spoke at SEW Live Columbus, Ohio giving tips on link building.

She said there are three things to keep in mind when link building. Links should be treated as a business transaction and they should focus more on traffic and not just ranking.  People should ask themselves would they want a link if search engines do not give you credit or if they do not exist.

She then touched on directories pointing out that most do not employ human editors. The advantage of niche directories, which she is a big fan of, is that they can drive targeted traffic and are cost effective.

For local associations and directories she recommends doing your own research. You can use paid linking to generate traffic as long as you keep it relevant and vary pages linked to and anchor text.

When using a reciprocal link a person should ask what is the intent and is the link relevant

Before using social media to build links you need a support network to help you. For example use online friends, forums, bloggers, media, industry insiders and email lists.

If you use a blog to build links you need to become an authority and make new connections. Also add more content to your site.