WebProNews

The anticipation of the launch of Apple's iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles.

They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which they noted was impressive for a product that has not yet been released.

When it came to the question of when people would buy an iPhone, nine percent said they would purchase the product at launch, while another 8 percent would buy before their wireless service contract expired. Around 17 percent said they would hold off on making a purchase and wait for their current wireless service to expire.

Another 25 percent said they would purchase it when their current wireless carrier offered the iPhone. Additionally, 40 percent said they would wait until the price dropped.

Survey results revealed that the most popular feature of the iPhone is its storage capacity (37%), followed by the quad band worldwide capabilities (36%) and its easy to use interface (31%).

Overall, multi-functional mobiles like the iPhone are appealing to 31 percent of the marketplace, while the rest say they do not need or wish to pay for all the extras and look for simpler solutions.

Commenting on the survey results, Joseph Porus, Vice President of Harris Interactive's Technology Practice said, "Apple's new iPhone has shaken the industry to its core. Look for strong sales and a new cult to develop around iPhone. Also expect increased orders for midnight oil as competitors scramble to play catch-up."