WebProNews

MTV Networks and Internet video company ROO have formed a partnership to offer a video player and customizable video channels to over 500 online college newspapers in mtvU's College Publisher network.

MTV And ROO Bring Video To College Papers

Each of the network's student-run publications will have free access to a customizable, private-label video player and a variety of on-demand content channels covering news, sports and entertainment from providers such as The Associated Press and Reuters.

The ROO content team will work with mtvU to create and acquire original video exclusively for this network. The video player will allow online student papers to distribute their own video content and they will have the option to partner with a university's TV station to offer is programming worldwide.

The video players will be designed to resemble the same look and feel of each college newspaper site. Publications that use the plug-and-play applications will be able to take advantage of a new video advertising revenue stream.

The College Publisher platform is the only online publishing system focused entirely on college newspapers.

"College students are probably the most discriminating, demanding and sophisticated consumers of video in the market today," said Robert Petty, CEO of ROO. "They watch online video more than any other group and their expectations for content and technical quality are extraordinarily high."