WebProNews

YouTube has rolled out the red carpet for its first YouTube Video Awards, which will honor the creative achievements of the YouTube community.

The 2007 YouTube Video Awards will recognize the best original user-generated videos of 2006 and the individuals who created them. There are seven categories, which cover, Most Creative, Most Inspirational, The Best In Serial Entertainment, Best Comedy, Musician of The Year, Best Commentary and the "Most Adorable Video Ever."

Nominees for the YouTube Video Awards come from the sites most popular videos and are located in a gallery of separate lists, one for each category. Users can browse each list and rank the nominees in order from their favorite to their least favorite. Voting begins today and ends on Friday, March 23. The winners will be announced on Monday, March 26. Winners in each category will receive a trophy for their work.

"Our community was at the forefront of the most creative and popular user-generated content in 2006," said Mia Quagliarello, director of programming for YouTube. "On a daily basis, new videos were created, uploaded, discovered and popularized through the site. We want to honor and celebrate the individuals who helped foster the community through their creativity. We hope that this recognition will continue to inspire users to create content that entertains and informs."

Robert Scoble had this to say about YouTube's Video Awards," YouTube is coming late to the video awards show game. Glad to see we're six months ahead of YouTube (not that it'll matter much, YouTube has considerable brand and coolness factor going for it) but we have the Vloggies Show."