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The battleground for the third screen continues as NBC Universal and MobiTV team up to offer on-demand programming to wireless customers. Users will be able to take in shows featured on NBC, USA Network, Sci-Fi Channel, Telemundo and other NBCU properties as well.

Verizon recently launched its mobile TV service in select cities across the nation and has already received a hefty amount of praise. Looking also to capitalize on the mobile TV market, MobiTV has locked up NBC Universal’s content for distribution throughout its wireless service.

So how will it all work? Here’s the skinny on the service direct from MobiTV:

Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers. Current seasons of shows produced by NBCU Television Studios will be offered including "The Office" and "Heroes" from NBC, USA's "Monk," and SCI FI's "Battlestar Galactica."

"As part of the original cast of network trendsetters who played a role in the launch of the MobiTV service back in 2003, we are honored NBC Universal chose to partner with MobiTV again, setting new trends in mobile content delivery by offering this top rated, full-length primetime programming," said Jeff Bartee, vice president content and programming for MobiTV. 

"This deal represents a significant milestone in the history of television and a key advancement in the mobile television category.  NBC Universal has shown tremendous foresight in realizing this opportunity early, and demonstrated an ability to move aggressively in leveraging this new and rapidly growing distribution channel to better reach their loyal viewers."

It seems you can’t get two words out about technology these days without hearing the word “video” mentioned. And in the realm of mobile video, deals like this tell me that business is only just starting to pick up for those looking to get into the market.