WebProNews

Playing second fiddle to Yahoo isn’t a position that Google finds itself accustomed to these days, as the company clearly has Yahoo trumped in the realm of search. Finance, however, is a different story for Google as it has struggled to compete with Yahoo in this particular niche.

It’s been nearly nine months since Google launched its finance site upon the Internet world, and it still has yet to make so much as a dent into Yahoo’s lead in this particular market.

Back in December, Google unveiled a series of new features aimed at creating buzz for its finance site, and also designed to increase functionality to make the offering more on par with the services that Yahoo offers to its users. The changes were met with praise, but the results haven’t been indicative of any type of momentum shift from Yahoo to Google.

Nearly three months later, Google has rolled out even more changes to Google Finance:

Each day you'll find a great assortment of finance-related videos from leading sources such as CBS, Forbes, Reuters, and even fun ones from WallStrip on the Google Finance homepage. Enjoy these videos and stay up-to-date on the latest financial market activities.

Can’t wait to see how your stock performs when the company announces earnings in extended hours trading? Company charts now include prices from the extended hour markets, so you can view stock performance at any time.

Since you might not like having your own portfolio stocks ordered alphabetically, there's now a way to choose the order with a very easy-to-use drag and drop interface.

Again, the changes seem geared toward bringing Google more in line with the types of services that Yahoo offers; there’s nothing really innovative here – and perhaps that’s the underlying dilemma facing Google Finance. Honestly, has Google gotten this far as a company by trying to be more like Yahoo?