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Aggregate Knowledge and Bazaarvoice have teamed to integrate their user-generated product reviews services and will offer it to their mutual ecommerce customers.

The integration will allow online shoppers access to the personal experience of others as they shop for items online. Integrating user-generated reviews into the Aggregate Knowledge Discovery Services platform will add value to customers shopping for products online.

“Our mutual clients recognize the tremendous influence community opinion has on users who are shopping for and evaluating products online,” said Paul Martino, Aggregate Knowledge’s founder and chief executive officer. “Community-based recommendations expose customers to a greater array of client merchandise within a more natural navigation metaphor. By delivering customer-driven Discovery Services from Aggregate Knowledge along with user-generated reviews from Bazaarvoice, we are more closely emulating a natural, offline shopping experience. We believe the result will be increased sales, improved ROI for both platforms and ultimately greater customer satisfaction.”

 Aggregate Knowledge and Bazaarvoice clients will now offer their customers the ability to find and navigate through a larger number of related items while referencing the reviews of other shoppers.

An example would be if a user were shopping for a digital camera they would see a “Discovery Window” that would display a series of related products that other users had considered. Along with product recommendations would be reviews and rankings generated by a retailer’s own customers.

“The explosion in user-generated content on the Web is fueling major new opportunities for retailers,” said Brett Hurt, Bazaarvoice’s founder and chief executive officer. “We’re offering online retailers a significant ROI opportunity to tap into user-generated content, delivered through two of the most widely used features on a Web site -- discovery and product reviews. This is a winning combination for both retailers and consumers and will set an important precedent for the industry.”

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