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A branch of the United Nations known as the UN Environment Programme (UNEP) has announced plans to continue its relationship with Google; the two groups have already collaborated on an atlas that showed how climate change is affecting the planet.

In regards to that project, UNEP program officer Michael Wilson told Reuters that “Google clearly feels it improves their product. The animations we can use to show the changes taking place are a very effective vehicle for communication.” And, to be blunt, attaching Google’s name to anything is an effective means of getting attention, so UNEP benefited from the deal, as well.

UNEP has already made friends with some other “big names,” though, including Discovery Networks and the US National Parks service. Now, according to a Reuters report, the organization is “seeking similar partnerships with firms including Microsoft, Oracle Corp., Cisco Systems and ESRI . . .”

Any of those corporations could easily aid UNEP in its goal “[t]o provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.” What all parties have failed to mention, however, is how they might do that.

Still, you can probably expect to see UNEP put out some interesting products and/or services in the coming weeks and months. According to Wilson, “A lot of effort is going into developing these sorts of partnerships and finding alignment of interests.”

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