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Database services firm infoUSA will run a commercial for its Salesgenie.com service during Super Bowl XLI, which will be broadcast on Sunday, February 4 on CBS. The ad will air during the first half of the game and will be a 30 second spot.

Salesgenie will also be the sponsor of the pre-game broadcast. This will be infoUSA's first time sponsorship in a Super Bowl. They estimate their Salesgenie ad to reach 140 million viewers.

"There is no bigger audience available to an advertiser today than the Super Bowl, and we're using this incredible platform to launch Salesgenie.com to a huge portion of the sales and small business community who will be watching the game," said Vin Gupta, infoUSA Chairman and CEO.

Salesgenie is a subscription service that provides salespeople and small businesses with access to sales leads, mailing listings and business credit reports. Users can search from infoUSA's 12 databases to build targeted campaigns.

The commercial was created and produced in-house. The cost of the ad has not been disclosed but is estimated to be in the millions. It can be seen at the Salesgenie Web site. Visitors to the site are being offered trial offers and discounted pricing. They can also submit ideas fro the next commercial and the winning idea will receive a prize. Could the prize be tickets to the next Super Bowl?

On the exposure and cost of the ad Gupta said," While we're employing a bold, creative strategy in buying time during the Super Bowl, we've got a simple and clear message that will resonate with every business owner, sales executive or entrepreneur. We're incredibly excited to be part of this national pastime, and we believe the exposure we'll get more than pays for itself."

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Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.