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Microsoft has been called many things, but rarely has it been labeled "complacent," particularly in regards to the search industry, which has been a major point of frustration for the company. Earlier today, Microsoft tried to address that issue by launching a new advertising campaign. The campaign aims to boost the company's search market share.

"On Friday, Microsoft bought up advertising space online and in print across a range of newspapers," reported Nate Mook of BetaNews. "The New York Times, Wall Street Journal, USA Today, San Francisco Chronicle, Seattle Times, Seattle P-I, and San Jose Mercury News are among those feature the full-page ad."

The Microsoft advertisement is surprisingly forthright and honest. "Before we begin, let us state the obvious," it reads. "We're late to the game. We admit it. But instead of shrugging our shoulders and becoming a footnote in search history, we've decided to write a few new chapters. Because, quite frankly, it's just the beginning. In fact, 7 million new pages are added to the Internet every day."

Our own David Utter might agree with those assertions. In an article on Microsoft's impressive financial gains this quarter, he noted, "It's just a little too soon to dismiss Microsoft in the imagined battle against Google for computing supremacy." The Redmond-based corporation has some serious catching-up to do, though - by most measurements, Google's share of the search market is four or five times larger (comScore's site appears to be down at the moment, so please forgive the cached page link).

Microsoft certainly has a can-do attitude about the challenge. A spokesperson talked with BetaNews, and echoed the advertisement, saying, "We believe the search business is still in its infancy, and we're upping our game . . . ."

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Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.