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Audio and video search engine and online advertising network PodZinger announced the launch of its advertising platform with free opt-in for podcasters. PodZinger uses a speech recognition technology to identify audio and video content, produce text for it, and place relevant advertising.

The company says the algorithms also analyze consumer intent, which is often indicated by clicks, to serve up online ads in conjunction with the content. Podzinger says the new service "goes far beyond" traditional text and click-through advertising services that advertisers have become dependent upon today.

Because podcasts are already highly-targeted, the company believes advertising on this medium will be extremely effective.

"As a podcast and radio host and producer, I believe PodZinger will be a tremendous service to my listeners, enabling them to browse archived shows to find specific information of interest," said Leo Laporte, host and producer of TWiT.tv.

"With PodZinger's new advertising platform I will be able to deliver effective, targeted advertising that is relevant to my content. This is a powerful tool and I expect PodZinger's new platform to generate a robust, incremental revenue stream for my business."

The company says this is the first time advertisers will be able to mine multimedia search data, and understand usage and topic filters to arrive at a better understanding of how consumers are interacting with content.

"Advertisers should not wander into the world of online audio and video with blind hope of finding their target audience," said Alex Laats, CEO of PodZinger.

"With PodZinger, advertisers can craft their campaigns based on real information about consumer intent and usage, aggregated over a broad base of consumers."

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Jason L. Miller is a staff writer for WebProNews covering technology and business.