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Google has made some significant upgrades to its Google Reader RSS aggregator platform. As TechCrunch explains...

Changes include a whole new look and feel, folder navigation, unread item counts and the ability to mark items as read or unread. There's a "river of news" view (click all feeds, view settings, sort by auto) and one click item sharing with friends. The new expanded view lets you scan down lots of items all at once.

Google Reader definitely has more of a Bloglines feel now and the interface is definetly a huge improvement. I may even be tempted to switch from Newsgator. ;-)

More from the Google Reader blog.

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.