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The site will do photo and video search with a focus on celebrity gossip and news, as Pixsy demonstrates what its technology can do.

StarHabit launched from Pixsy this morning. The company touted the new site as enabling StarHabit users to search for the latest, freshest celebrity content online.

A statement from Pixsy described what StarHabit can do:

In addition to searching and browsing the latest celebrity material on the web, StarHabit.com enables users to save their favorite photo and video content in a "MyStars" page. StarHabit.com remembers preferences so users can revisit and view all of their favorite material in one location.

MyStars lets users save their favorite celebrity photos, videos, content providers, categories, and searches. Clicking a photo or video thumbnail image sends users to the original source of that material.
The new site will pull content and aggregate it from a variety of sources, like GalleryOfTheAbsurd.com, TMZ.com, PinkIsTheNewBlog.com, E!Online, PerezHilton, StarPulse, HollywoodTuna, Defamer, TheSuperficial, GoFugYourself, Anorak, Entertainment Weekly, Hollywood.com, and many more.

Pixsy CEO Chase Norlin told Reuters, "If you look at all these popular celebrity blogs, you can tell that people are addicted to this stuff. If a Mel Gibson thing would have happened while StarHabit was operational, we would have had that news within minutes."

With StarHabit serving to demonstrate the power of Pixsy's media search platform, Norlin also noted how his product could benefit a site publisher that licenses it. "It creates new ad inventory instead of cannibalizing what's already out there," Norlin said. "Anyone can become a mini-YouTube with Pixsy."

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David Utter is a staff writer for WebProNews covering technology and business.