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Google updated their AdSense for Search offering, which allows searchers to search from a publisher's website and display revenue-generating ads alongside search result.
By replacing the existing search code on a site, publishers can provide search results within their own pages, rather than directing visitors off site.
"This way," writes Google's Nikhil Achwa, "you have the freedom to offer users web search while still maintaining the look and feel of your site. For example, you can keep elements like the header, footer, and site navigation panel the same for the search results page you create."
Two sets of code are provided, one for the search box and one for the search results. By providing two sets of code, publishers can control where searches are conducted and where search results appear.
Instructions for implementing the new code can be found at AdSense Help Center.
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