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I'd never heard of Answerbag before today's news that Ask Jeeves co-founder, David Warthen, has joined the company.

A high-profile hire for the company, which has obviously helped put them on my - and other's - radar. Answerbag appears to be betting on the "Yahoo Answers" model that has helped Yahoo increase it's search traffic.

Big question; can Answerbag ever make it on its own? My guess is the company will make itself an attractive acquisition for some search engine.

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.