WebProNews

Say goodbye to the Froogle Merchant Center, Google Base swallowed it. Google made the announcement today that it has been replaced with the Google Base dashboard. Google was kind enough to go ahead and transfer your account and product information.

"From now on," reads the Google Base Help Center, "when you click 'Information for Sellers' on the Froogle homepage, you'll be brought to a new sign-in page."

Anticipating the obvious question, "Is Froogle being replace by Google Base?" Google says Froogle's search results will remain separate from Google Base. But all items submitted to Google Base will be displayed both in Froogle and Google Base search results.

As for Froogle feeds, most of the Froogle fields, now called "attributes" have an equivalent Google Base attribute and merchants submitting product feeds can remane the attribute names in the header line. Though their system will still be able to process Froogle field names, the company strongly recommends merchants use the Google base attributes instead.

As Froogle Merchant Center member information has already been transferred,, no new signup will be required and recently submitted Froogle feeds, now called "bulk uploads" will be processed and viewable in the dashboard.

If there are other questions, check out the Google Base Help Center.