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The popular Rocketboom video blog reached a point where it needed a more robust search feature, and partnered with PodZinger to fulfill that function.

With Rocketboom enjoying an audience of 350,000 podcast subscribers following host Amanda Congdon and her daily tech topic coverage, Rocketboom has built up a sizable library of videos. New subscribers who wish to find older videos will be able to do so as part of its partnership with PodZinger.

Along with the improved search capabilities, where PodZinger can index each word of a video, it also adds to the revenue possibilities for video creators. PodZinger said it uses speech-to-text technology to create a text index of the audio, which enables users to find content anywhere within podcasts and jump directly to the point where their keyword is spoken.

The partnership will enable advertisers to place contextual ads in videos like the three-minute dailies Rocketboom and Congdon create. Then, PodZinger will help create additional inventory for advertising.

As an example of the attraction related to making more ad inventory, ATM and photocopy vendor TRM paid $40,000 for a spot on Rocketboom, and outbid companies like eBay to do so, PodZinger said.

"As television viewers increasingly turn off their sets in favor of watching videos on the Internet, advertisers must follow these viewers and adopt new methods for delivering their messages," said Alex Laats, president, PodZinger. He feels the contextual opportunity presented by Rocketboom's licensing of PodZinger helps "strengthen their own brand and user experience."

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David Utter is a staff writer for WebProNews covering technology and business.