What do buxom twisty models with malfunctioning wardrobes during the Super Bowl earn you? For GoDaddy.com, which handled fewer than 2 million domains in 2002, she rockets the number of registered domain names to over 9 million, providing the momentum needed to release an initial public offering.
According to Market Watch, Go Daddy Group, Inc. has enlisted the expertise of Lehman Brothers to manage an IPO to open up some time this year.
Quoting three anonymous sources, the article said that an IPO for Go Daddy could raise more than $100 million, with a market value of much higher. Though the company's status as private prevents solid revenue estimates, Tier 1 Research president Andrew Schroepfer figures the company brings in about $200 million in annual revenue.
If accurate, that estimate means that Go Daddy Girl Candice Michelle helped to nearly triple revenue in 2005. According to Deloitee & Touche, the company brought in $75.68 million in 2004, up impressively from under $1 million in 2000.
Analysts say that the company's IPO could value the company at over $250
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