WebProNews

The desktop blog tool from Lycos-Qumana works with Qumana Q-Ads integrated ad program to insert ads into blogs.

The Lycos-Qumana Desktop Blog Editor allows users to post entries to blogs on all major blog platforms, not just the Angelfire and Tripod blogs owned by Lycos. It has been made available as a free download for bloggers.

A visual approach to content editing lets users insert images, tags, and ads through various wizards. The blogger can set a keyword or keyphrase to use to help Qumana select from the contextual ads available through Q-Ads (formerly AdGenta) to place on the blog.

Lycos said in a statement that revenue from those ads would be shared with the bloggers. A Lycos spokesperson explained how the split works:

25% to Qumana; 25% to Lycos; 50% to Blogger. But what's unique is the low threshold for payout. For example, bloggers don't have to reach a certain revenue point to receive a check. If they earn $20.00, they immediately receive a check for $20.
The companies noted several benefits to using the new desktop blog tool. One-click posting to all blogs available to a blogger means being able to quickly cross-publish that post; we wonder how many legitimate bloggers actually need to do this regularly.

Each post can be designated as allowing comments and/or trackbacks, and that will propagate out to the blog hosting sites.

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David Utter is a staff writer for WebProNews covering technology and business.