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The A9 search engine may want to consider a name change as the Amazon subsidiary starts over with a new chief executive and hopefully some new energy in their search efforts.

After the news became official that Udi Manber was ditching his executive-level digs at A9 in favor of the free lunch and volleyball courts at Google, speculation began about where A9 could go next.

Loren Baker at Search Engine Journal has a suggestion along those lines. First, put Baker and some other search and tech mavens like Aaron Wall, Nick Wilson, a nd a few others in charge of A9.

"We could probably pump out one hell of a search offering in 6 months," Baker wrote. However, A9's new CEO, Dr. David Tennenhouse, may view a sudden influx of search bloggers into A9's corporate offices as an unwelcome intrusion meriting the water cannon and riot shield treatment instead of an appetizers and fizzy drinks reception.

Baker does bring up one good point about A9's name. Why A9 and not Alexa, Baker asked:

Alexa is an old school Internet name brand, easy to remember & pronounce, and its toolbar must be installed on millions of computers. Ironically, it seems that ever since Amazon started [pouring] money into A9, Alexa has gotten even more popular (at least among the search community) with an Open Web Search Platform, Alexa Web Information Service (AWIS), Alexadex and other services.
Food for thought for Dr. Tennenhouse while he orders his business cards at A9, perhaps.

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David Utter is a staff writer for WebProNews covering technology and business.