WebProNews

The news aggregator with a heavy personalization edge has been around for two years, seeing significant growth in traffic and viewed hits each quarter.

Findory founder Greg Linden posted the milestone in his blog recently. The Findory service also achieved another mark: "When I finished the bookkeeping for this month, I was pleased to discover that Findory was also cash flow positive (by a few dollars) in December 2005," Linden wrote.

With Findory, users build a personalized view of the news by clicking on articles to read. Each time a user reads particular topics, the service adjusts to present stories that its algorithm finds relevant to that user's preferences. The top of the Findory screen notes the number of articles read, searches made, and favorites marked by the user.

Users returning to Findory may see articles marked with a small icon like the one appearing over the 'i' in Findory's logo. The icon means that article is one Findory's engine has selected based on the user's previous history on the site.

Unlike other personalization services like Google's or Yahoo's, Findory does not require users to login to see personalized articles.

Linden also noted that traffic levels for Findory are roughly equal to sites like Rojo, Memeorandum, and Microsoft's Start.com.

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David Utter is a staff writer for WebProNews covering technology and business.