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Scott Adams, the former bank employee turned cartoonist, runs his Dilbert Blog on Typepad and isn't above getting a few bucks from ad clicks either.

Considering the number of Dilbert books, calendars, and other merchandise Adams has sold over the years, one would think he had enough money to keep himself and his cats in vegetarian burritos for the rest of his life.

On the Dilbert Blog, alongside his latest post about flying with people who can't seem to turn off their BlackBerries even after the flight attendant asks people to do so, a familiar looking block of advertising is in place.

It's not Google AdSense or the Yahoo Publisher Network, though. Dilbert, via United Feature Syndicate, uses Quigo's AdSonar instead. A helpful link for advertisers lets them know how to join the Dilbert network as a self-serve CPC user.

"Our Pay-per-click ads appear on the Dilbert.com homepage, the Dilbert.com 30-day archive and the Dilbert Blog," the Dilbert ad page said.

One might wonder if this could be a trend for content creators. Instead of an advertiser signing up for a network like Google's, the appeal of advertising on certain sites would be greater for particular marketers.

There has been a bit of grousing by Google ad customers about the company's lack of transparency into the ad placement process. Advertisers feel that some sites do a better job of sending them traffic than others, but have no control over placement with Google's process.

The downside for popular site placement would be the potential ad inventory it could display. And, high-volume destinations could quickly see auction prices for ads leap skyward. It would be a tradeoff of cost for control of placement, and that might be enough to get advertisers to try it out on the right site.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.