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Google AdWords clients are now offered a new keyword suggestion tool though their AdWords account. They've added some nice comparison tweaks to make the updated tool more user friendly and efficient.

The tool allows users to sort results by popularity, cost, and history. It helps build keyword lists, downloadable in .csv, and helps generate lists through automatic variation of keywords with the keyword variation tab.

Expanded matches are also offered where AdWords automatically runs ads for synonyms, related phrases and plurals.

The site-related keyword tab generates keywords based on webpage content. This feature is currently only available in English.

Lee Odden provides the screenshots if you don't want to log into your account to check it out.